Won’t censor, but won’t let you talk…

Posted on: June 24, 2008

Reading the BBC news site today I came across this funny little passage:

Reebok, which is owned by Adidas and is outfitting 250 Games participants, has decided against making its athletes available for press conferences or one-on-one interviews during the event.

Instead, it plans to use a video news service to interview athletes and distribute content to media organisations.

“As a brand, we didn’t want to put our athletes in the position when being interviewed or having to explain their personal views on the human rights issue, and we also didn’t want to act as a censor either,” explains Josie Stevens, Reebok director of global public relations.


How is this not being a censor? I’m perplexed…


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